The frame and text serve two purposes, The frame is for digital display on the computer screen. The text is like a water mark that is not across the image. I don't trust everyone on the web to be honest.
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Oh man, one of these days I'm going to have to see a launch in person instead of on my lame TV. Oh well. I love the transition between the flames and the smoke. It really does look like it's cutting through the sky.